Paul built his first commercial Internet site in 1996 for Johnson & Johnson's "Confide" product. Since then he has provided his expertise to dozens of clients and built two User Experience practices, the most recent one for Atmosphere BBDO. Paul's work reflects the conviction that merely optimizing for usability is an obsolete perspective, and that user experience must reflect the best qualities of a company or product's brand experience. You can contact Paul via his Linkedin profile.